Sonntag, 4. Oktober 2015

Theme 4: Quantitative research // Reflection


I prepared myself for the theme by reading all the material on the weekend before the pre-theme deadline. By doing so I had time to reflect and try to make sense of the thoughts that arose. To be able to answer all questions, I googled for additional background information. From IEEE MultiMedia volume 22, I choose the paper “A Survey of Current YouTube Video Characteristics” published by Xianhui Che in 2015. The paper studies YouTube videos to better understand their characteristics and to demonstrate consistency with previous research. In addition to this, the paper also presents new categories of features emerging. Due to Google's acquisition of YouTube in 2007, there has been some changes in user policy and service infrastructure. The choosen paper has an impact factor of 1.694. Furthermore, we should read “Drumming in Immersive Virtual Reality: The Body Shapes he Way We Play” written by Konstantina Kilteni, Ilias Bergstrom, and Mel Slater which focuses on body ownership illusion.

As an introduction to the lecture, we defined quantitative research methods. Since they are depending on numerical measurements, they may come from whether asking participants directly using questionnaires or observation under uncontrolled conditions. After collecting the numbers, we interpret the results with the help of statistics. Regarding the questionnaire, we figured out that their use varies between disciplines. In experimental psychology, before a questionnaire is considered ”valid”, it goes through numerous tests and experiments, designed to ensure that it does indeed answer the question that it was designed to answer. Therefore, researchers use established questionnaires which have been tried and tested. Nevertheless, sometimes researchers create their own questionnaires.

Furthermore, we focused on hypothesis. A hypothesis is proposed for the statistical relationship between data sets.  This is compared as an alternative to a null hypothesis, of no relationship between the data sets. The comparison is statistically significant, if the relationship would be an unlikely realization of the null hypothesis according to a threshold probability - the significance level.  Hypothesis tests are used to determine what outcomes of a study would lead to a rejection of the null hypothesis for a pre-specified level of significance.

One of the most interesting parts of the lecture to me was the part about the body ownership illusions. The hypothesis is that the avatar which is considered more appropriate culturally, will cause participants to exhibit a more complex movement pattern. According to my approach in the first blog post, full body ownership illusions can lead to substantial behavioural changes in the context of musical performativity, depending on the appearance of the body.

In the seminar, we discussed in small groups different aspects of the lecture starting with the advantages and disadvantages of quantitative research. As an advantage we mentioned that the results are representative and it is easy/cheap to collect data. Furthermore, quantitative research data is generalized and because of that reliable. I could contribute in the discussion with my findings from the first blog, e.g. the disadvantage of using quantitative methods is that the cause of a finding or an attitude such as dissatisfaction is not determined. You do not get a deeper understanding. In the discussion in class, we also mentioned that quantitative research methods allow to apply the same metric on different people. In addition to this, we discussed that an experiment is always designed and that qualitative and quantitative research methods could be objective and subjective at the same time.

To me this theme was quit helpful since I did not have any courses focusing on quantitative research methods in my bachelor’s studies.  

5 Kommentare:

  1. It seems that you put a lot of effort in understanding this theme and I like how you structure your reflection due to what you have done and what you learnt during the lecture and the seminar. You also show that you linked former themes to this weeks, which is probably the main goal of this course. I think you need to be careful when you say that quantitative research data is generalized and because of that reliable. For me the most important thing why a study can be reliable is because you can repeat the study and still get the same results. Therefore you need to have a good design of your method and preferable a very objective way of dealing with data. I like that you learned so much about quantitative and qualitative methods in this theme even you did not have that much knowledge about all that before.

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  2. Hi! You did really great reflection, it's very well structured and summarized. I found a lot of new information for me in your post. I like your statement that hypothesis is proposed for the statistical relationship between data sets. You defined benefits and disadvantages of qualitative and quantitative methods very clear. It seems that you really know that topic. Well done!

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  3. It shows that you have really understood this week’s theme. Your posts are very well written, thought through and interesting to read. Your reflection of the week helped me summarize and understand the most important aspects of this week’s theme and you gave examples which explained your thoughts and comments in a clear way. We were in the same seminar but I agree with you in your discussion and think that an interesting aspect was the objectivity discussion. Keep up the good work!

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  4. Hi Corinna,
    Thank you for another good blog post of reflections! I would like to say that the part about the hypothesis was really interesting, especially that reasoning of the significance level which I learned about now when I read your blog post. I also think that you describes the differences and benefits/limitations between quantitative and qualitative in a good way, for example that quantitative methods are depending on numerical measurements, easy and understandable text, good job!

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  5. Hi!

    Thanks for interesting reading and a well written blog posts. It shows that you have made a solid preparatory work and that you have read the literature in advance so you can answer the questions of the theme. I agree with you that one of the most interesting parts of this week's theme was about body ownership illusions, which really got me redefining how we think about virtuality. Well done!

    /Paul

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